Marketing emails have been around almost as long as the Internet. While various spam folders and programs can block unwanted messages, proper email marketing can benefit both you and your readers. Read on into this article for ideas you can use to enrich people’s lives and your own pockets.
Make every effort to strike a personal tone in your emails. Like all marketing, customers are more likely to sign up for those who add a personal touch. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Only send messages to those you know and those who have signed up. Sending emails to people who have never heard of you or what you have to sell is spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Use A/B testing to test out different combinations in your subject line. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
One marketing email per week should be sufficient to maintain communication with your customers. Your customer base is likely made up of people who are busy and receive many messages each day. Sending several emails a week can eventually result in people deleting what you send without even taking a proper look and ignoring your hard created content.
In general, do not send important marketing email on or around major holidays. During these times, people are likely to be preoccupied with personal issues, vacations, and inundations from various other outlets. There are, of course, exceptions. This may include emails regarding things like Black Friday and other sales or specials that go on.
Use few graphics when creating email marketing programs. Because so many popular email clients block graphics, including ads and logos, your audience probably will not be able to view emails that contain lots of pictures or other graphics. Also, your emails may end up in the spam folder if they contain too many graphics.
The more choices you allow the customers to make, the better your marketing using email will work. Allow your customers a choice of exactly what they receive from you and how often they receive it; also, don’t demand that they disclose a lot of information. They will feel more comfortable if they feel they have more control.
When done right, a reader does not even realize that your email marketing messages are, in fact, marketing at all. Your customers will look forward to emails from you if they contain information which is of value to them. Doing this will improve the standing and reputation of your brand. Building relationships with your customers will lead to loyalty, increase profits and a better reputation. Remember the tips in this article so you can do well with email marketing.